Facebook Ads is the online advertising program – and likely flagship monetization product – of the new social media giant.
The product comes with two basic Advertising options, the Facebook Pages (Facebook Pages) and Social Ads (Social Ads) that allow you to create advertising campaigns. The latter are very similar in form to Google ads. Although, as we will see later, deep down they have marked differences. Many of them tip the balance in favor of Facebook.
Steps to Create an Advertising Campaign in Facebook Ads
Creating Social Ads is very simple, it can really be summarized in seven fundamental steps.
1. Enter the Facebook Ads Site.
The address is http://www.facebook.com/ads. It is advisable for all purposes to avoid clicking on the – surely numerous – fraudulent links that will be presented in the future.
2. Choose the “Create Social Ad” button option.
This will take you to the four-step setup of social ads.
3. Enter the page you want to Advertise.
Or failing that, Facebook helps you create one.
4. Choose the Target Audience for your Social Ad.
This is the core part of creating the ad. Facebook allows you to insert a series of criteria, based on the user information it maintains. Thus, you can choose from the following list.
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Geographic location
(eg Spain, Argentina, USA)
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Age range.
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Sex.
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keywords
– keywords – that identify with the interests of the users we want to reach.
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Level of instruction.
Thus, we can define whether we want to reach users with secondary or higher education (in progress, incomplete or complete). We can also select professionals from certain careers and even the Educational Institute or University where they studied.
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Companies and Workplaces.
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Political vision.
We can target users with a conservative, moderate or liberal tendency.
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Civil status.
We can target users who are single, married, engaged or in an open relationship.
As can be seen in the graphs, as more criteria are applied, Facebook calculates the estimated number of users that the advertising ads will reach.
5. Create the Advertisement.
In this step, Facebook requests that we enter the title and body of the ad. It must be remembered that like any serious online advertising program, a terms agreement is established that should not be violated. Among other things, for example, you cannot use obscenities, insults or denigrations. Oh, you can't use the word Facebook in the title or content of the social ad either. As an additional, the ad can integrate a logo, which we must upload in this step.
6. Choose the Advertising Type Option and Set the Budget.
Facebook Ads has two ways of negotiating with the advertiser, each has its advantages and disadvantages that are beyond the scope of this article.
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Pay Per Print (Pay Per View).
In which the advertiser budgets a certain amount to pay for each thousand views of the ad.
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Pay Per Click (Pay Per Click).
The advertiser agrees with Facebook to pay a certain amount for each click made by users on the ad.
Next, the budget available for the ad campaign must be limited. To do this, you set the daily maximum, the time in which you want the social ads to be placed, and the price (either per click or per thousand impressions) that you want to pay.
7. Enter Payment Data.
In this step, we can review the social announcement (and return to modify any information) and then enter the information for billing, before confirming the order. Keep in mind that ads are subject to review by Facebook. As expected, if you want spam and online junk to be kept away from users without disturbing them.
In the next installment, we will discuss the advantages and disadvantages of this advertising system; and in the next installments we will see some projections of Facebook Ads.